Conscious by Design
Living with intention, one conscious decision at a time
Welcome to Conscious by Design
A fresh new space where design, creativity, wellbeing and conscious living all come together, and where “less” can mean so much more.
So, who am I and why are we here?
I’m Rebecca, founder of The Hive – a concept store nestled on the edge of the Cotswolds, dedicated to showcasing the best of British design and craftsmanship in interiors, lifestyle, and wellbeing.
I grew up in the Cotswolds, spent my wild teenage years having fun in Oxford, and eventually ran full-speed toward my dream of studying graphic design & photography in London. Everyone warned me it would be “too much, too busy, too chaotic”, but that’s exactly what I loved. I wanted the buzz, the culture, the energy. So I followed my gut and off I went.
Creativity has always been in my bones. As a kid I was constantly drawing, painting, making and rearranging my bedroom. Little did I know that the constant re-creation of my bedroom would lead to my future career in interiors.
But alongside my love for design was something quieter, but just as powerful: a deep passion for wellbeing. After graduating, I considered studying nutrition or acupuncture. I ended up diving into kinesiology instead, a beautiful blend of eastern and western wisdom.
Though I didn’t turn wellness into my job, I wove it into how I lived. In my early twenties, I was that girl making her own cleaning products, washing clothes with soap nuts, and doing yoga before it was cool. And honestly? I felt amazing.
Of course, life evolves. Kids arrive. Convenience creeps in. But that craving for a calmer, simpler, more conscious way of living has never left.
So... why The Hive?
Because over the years, through my interior design work, launching a jewellery brand, running businesses, raising a family, there’s always been this bigger dream bubbling under the surface. I tried all sorts of ideas, started and stopped things that didn’t quite fit. For a while I thought maybe I was just quitting too soon.
But now I know: it wasn’t the right dream yet.
The Hive is that dream. It’s everything I love in one place, beautiful design, holistic living, creativity, curiosity, and creating a life that feels as good as it looks.
This is a space to slow down, get inspired, and start shaping your life with more intention.
And this journal? It's an extension of that vision.
A place to pause, reflect, reimagine. A space to explore how we live, create, and design – not just our homes, but our habits, our choices, and our everyday moments.
What does Conscious by Design mean?
It’s a philosophy. A way of living that begins with awareness and intention – and evolves into action.
Conscious – Being awake to what matters, curious about how we live, and intentional in our choices.
By Design – Not by default. Not on autopilot. But through thoughtful, creative, aligned decision-making.
It’s about clearing the clutter - mentally, physically, emotionally. Getting curious. Reconnecting to what truly matters. Not about having less for the sake of it, but creating space - for joy, beauty, dreams and connection.
It means:
Choosing quality over quantity
Letting your home reflect your values, not trends
Prioritising presence over pressure
Creating from a place of alignment, not burnout
Simplicity isn’t boring - it’s intentional. And it’s powerful. We are the creators of our journey. So... how are you creating yours?
What you’ll find here
This journal is where I share thoughts on interiors, creativity, mindset, and modern wellbeing. It’s where I talk about the small shifts that make a big difference - from the power of a well-placed lamp to slowing down in a fast world.
This isn’t just a newsletter. It’s a movement toward more meaningful living - one conscious choice at a time. Through honest stories, curated ideas, and design wisdom, we’ll help you build a life that feels aligned, inspiring - and deeply yours.
Create with intention
Live with clarity
Find beauty in the simple
This is just the beginning.
I’m so excited to build this with you
